Built with a practicing counsellor. Not for a pitch deck.
Mayva started in Mumbai, with one working counsellor describing her actual day — and a founder who realised the hardest part of her job had nothing to do with therapy.
It started by watching, not brainstorming.
The picture was consistent, and it wasn’t glamorous. New clients messaging on WhatsApp while she was mid-session — and finding another therapist by the time she could reply at 6 PM. Scheduling threads that took eleven messages to book one session. Session notes — the thing that protects continuity of care — written at midnight, after seven sessions, when there was nothing left in the tank. And payments: following up on pending fees inside a therapeutic relationship feels wrong, so it simply didn’t happen.
None of this is a therapy problem. All of it is a front-desk problem. A receptionist would fix most of it — for ₹20,000–25,000€1,500–2,500$3,000–5,000 a month, nine to six, six days a week. Most solo practitioners can’t justify that. So they become their own receptionist, in the gaps between the most demanding work there is.
The mission is presence.
Therapy works because the practitioner is fully there — not half-listening for the phone, not composing a payment reminder in the back of their mind, not dreading tonight’s notes. Everything Mayva does points at one outcome: you, fully in the room, while the logistics run themselves.
That’s also why there is a hard line we will never cross: Mayva handles logistics, and only logistics. It never plays therapist. Anything emotional, clinical, or safety-related bypasses the AI entirely and reaches you immediately. The moment that matters most is exactly the moment automation should get out of the way.
What we believe
- Confidentiality is the floor, not a feature. Client conversations and notes are encrypted, every action is logged and reviewable, and your clients’ data is never used to train models.
- Propose, don’t presume. Routine logistics run on their own; anything with judgment in it — a follow-up, a check-in — is drafted and shown to you first. Nothing reaches a client without your approval.
- Build with practitioners, not near them. Every feature exists because a working counsellor asked for it, and every release is tested inside a real practice before it reaches yours.
Where we are, honestly
We’re early. Mayva is a tiny team working directly with its first practices — no big staff page, no investor logos to show you. What that buys you: we onboard every practice personally on a call, we know our early practitioners by name, and what you ask for genuinely shapes what gets built next. If you want to see where it’s heading, the roadmap is public and short.